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Is There More to the Fake Meme Than Meets the Eye?

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Suddenly the world’s gone fake – A look at what may be real-ly going on

When something comes out of nowhere and suddenly ends up everywhere, something else is going on. – David Icke

Fake is the new real-ity.

I for one have found this burgeoning meme, famously attributed to the allegation of spreading “fake news” quite fascinating. But not for reasons you might imagine.

Sure, many of us are aware of how easy it is to get the masses to parrot words,  mimic acts, and integrate behavioral trends once unleashed by the architects of cult-ure.  But have you ever asked why there’s such a push in a given direction? In other words, what’s the “end game?”

This is a question I posed to myself while watching the swift proliferation of fake this, fake that, fake ____________ (fill in the blank).

I became acutely aware how frequent the word had become woven into all sorts of media sound bites, not the least of which is the now notorious “fake news.”

Here are some recent headlines:

Kenya election: BBC targeted by fake News
Two arrested for human trafficking scheme run out of fake church
Man sentenced in fake license scheme
Wyoming Authorities Warn Public of Fake Eclipse Glasses
Fake legal experts targeting immigrants

In a quick analysis of just how much this now famous four letter word (also beginning with “f”) has crept its way into the societal vernacular, I came up with some very interesting and curious data…

I ran a search of the word “fake” and compared a date range of April 1 – July 1 over a three year period of time, 2015 – 2017. Here’s a summary of what I found:

In 2015 the word returned a total of just over 5 million results. In 2016, the number spiked slightly to almost 8.5 million and then…

April 1 – July 1 2017 returned 34,400,000 results!

Further, when looking at the 2017 results I discovered that nearly all of the content providers of headlines that included the word “fake” were mainstream media outlets, as compared to the previous years which netted mostly unknown websites and occasional YouTube videos.

Clearly there’s been a mandate to promote, push, and pedal the fake meme, TFN.

But to what end?

My thoughts may surprise you – so buckle up and let’s explore what just may be driving the fake meme in this episode of Conscious Commentary!

If you’re receiving this post via email, be sure to CLICK HERE to listen to this episode.

alexisheadshotv2Alexis Brooks is the founder/editor of, #1 best-selling author of Conscious Musings – Contemplations to Transform Life and Realize Potential and is the host of the popular Higher Journeys Radio program, presented in association with Conscious Life News.  Visit Alexis on FacebookTwitter and YouTube!

Feature photo courtesy of Kayla Velasquez



Alexis Brooks

Alexis Brooks is the editor-in-chief of Higher Journeys, an award-winning talk show host, #1 best-selling author, and international speaker covering metaphysics, spirituality and personal transformation. Her work explores consciousness, human potential, and the deeper characteristics of reality from a transcendental perspective and her approach to these subjects have been described by many as “clear and easy to understand” in covering an otherwise complex and esoteric subject matter. Alexis' mantra: If you dare explore the mystery, Universe will more than meet you half way!

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